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International Expansion

Recession proof your business with a footprint abroad

Entering new territories is much like starting a business with no sales, no marketing infrastructure in place and little or no knowledge of the local market.  International marketing, as opposed to marketing in a single country, takes place in an environment of increased complexity and uncertainty. 

A collision course to failure or cultural assimilation

Will you collide with the local culture or be in harmony with it?  One size does not fit all: you need bespoke plans and messages for each market. 

Our consultants have first hand knowledge of the countries in which we operate.  They are well positioned to understand and network into the local market.

Developing the right international marketing strategy and international marketing plan

Codegaconsulting will work with you to determine the key information on your target market(s) and segment(s), market and industry analysis, competitive analysis, pricing strategy, product strategy.  We will then create a market entry strategy, marketing plan, promotion strategy and lead generation plan.  

We will implement your marketing plan, create metrics and report on results.

Codegaconsulting is specialised in assisting IT companies penetrate new markets through developing an appropriate International Marketing Strategy and International Marketing Plan to ensure success and sustainable and profitable export sales growth. And, we make sure that you integrate your new market opportunities into your existing base of business.  Our objective is to build our clientss brands in international markets and establish their companies as recognized market leaders.

We want to hear from you.  We would like to be part of your journey to success.  Contact us to learn more.