| Know local country data protection laws | | Print | |
| Written by Una Coleman |
| Thursday, 19 November 2009 19:48 |
|
Changes are a coming… You don’t have to be a marketing expert anymore to put an ezine together or blast your prospects with an e-marketing campaign or a cool survey. They are all great ways to engage with your customers and Web 2.0 has given us fantastic, easy to use tools. However, there is a downside to having access to this functionality at the click of our fingertips: Mail Overload. We all get them – newsletters with nothing to say (or, too much to say), service offerings that have no relevance to our businesses, no personalisation, or the one that for me guarantees a send to blocked emails, “Dear Coleman”. The sender hasn’t bothered to check my name: so much for customer care. That’s why I say you don’t have to be a marketing expert… Need I say more!  Please go to Bloggertone for my full article on data protection rules for international marketing. |
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