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Traduire ou ne pas traduire? Telle est la question. |
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Written by Una Coleman
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Saturday, 27 February 2010 11:14 |
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Etant donné que de nombreuses entreprises cherchent à élargir leur présence internationale, en utilisant leur site Web comme moyen essentiel de commercialisation. La localisation de leurs documents marketing et de leurs sites Web est par conséquent un défi auquel elles seront confrontées. Certains ont plus de chances que d’autre car leur langue maternelle, l’anglais est la langue la plus courante sur le web. D’autres langues sont toutefois couramment utilisées sur le Web: chinois, allemand, espagnol, français, portugais et japonais. Les marchés européens sont de taille ! L’Allemagne, la France, l'Espagne et l'Italie représentent un marché de 200 millions. Ces marchés font des affaires en ligne et, de plus en plus, nous utilisons l'Internet pour cibler ces marchés.
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Read more...
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Know local country data protection laws |
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Written by Una Coleman
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Thursday, 19 November 2009 19:48 |
Changes are a coming…
You don’t have to be a marketing expert anymore to put an ezine together or blast your prospects with an e-marketing campaign or a cool survey. They are all great ways to engage with your customers and Web 2.0 has given us fantastic, easy to use tools. However, there is a downside to having access to this functionality at the click of our fingertips: Mail Overload. We all get them – newsletters with nothing to say (or, too much to say), service offerings that have no relevance to our businesses, no personalisation, or the one that for me guarantees a send to blocked emails, “Dear Coleman”. The sender hasn’t bothered to check my name: so much for customer care. That’s why I say you don’t have to be a marketing expert… Need I say more!
Please go to Bloggertone for my full article on data protection rules for international marketing.
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Winning International Business with the Web |
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Written by Una Coleman
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Thursday, 19 November 2009 19:16 |
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Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin.
As Chair of the event I can happily report it was a resounding success. And, that’s not just me! The attendee feedback forms rated the event at 4 and 5 (out of 5). The conference focused on a mix of practical sessions and case studies.
Please go to Bloggertone for my full article on Winning International Business with the Web
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COMPETITIVE INTELLIGENCE GATHERING FOR INTERNATIONAL MARKETS: Part 1 |
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Written by Una Coleman
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Saturday, 31 October 2009 14:02 |
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Whilst success within a domestic setting may point to overseas expansion as a natural next step, management should not simply assume that it can supplant its current business model within a new setting and run with it.…
Please go to Bloggertone for my full article on Competitive Intelligence Gathering for International Markets.
This is the first in a series of three on this subject.
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Channel Partner Management for International Markets |
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Written by Una Coleman
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Monday, 26 October 2009 12:32 |
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Entering international markets is a big step in the life of any company. The opportunity versus risk pendulum swings back and forth in the early days. One of the ways to de-risk your new market entry and investment is to use Channel Partners as a Route to Market
Click here to read my post on Bloggertone.com: overview of factors to consider when working with Channel Partners.
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Bloggertone launches |
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Written by Una Coleman
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Monday, 26 October 2009 11:51 |
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Bloggertone.com is a great new Irish website that allows people in business to access and share useful business information and opinions, constantly updated by the collaborative effort of business bloggers, specialists in their fields.
Not another blog site, I hear you moan. There are over 5,000 Irish bloggers, roughly 140m worldwide and rising. No shortage of information then. That’s where Bloggertone fits in – it’s a filter for all the information out there from people we trust and whose expertise we value. You can connect virally with the bloggertone community, read their posts, ask questions, leave a comment.
Bloggertone is the brainchild of three of Ireland’s up and coming entrepreneurs: Niall Devitt is managing partner of Beyond the Boardroom, Facundo Villaveiran and Fred Caballero are web and social media consultants and founders of Dublin-based web agency Channelship.
I will be contributing under the tags Going International and Marketing.
Look forward to receiving your comments.
t:bloggertone #bloggertone
t:unacoleman
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